As the two parallel trends of globalization, technology innovation and human rights advocacy, draw closer together the push-pull effect on the digital divide is creating unintentional barriers. With corporate ambitions and service provider focus on delivery on one side of the divide, and marginalized citizens and policy makers on the other side. Societal inclusion is not just about enabling technologies and accessible services, but rather should be more about effective design around real life experiences. That is, education, skills development, and social behaviour must be an inclusive interactive engagement, so as to understand and remove real barriers to close the digital divide.