10 Ways Businesses Can Be More Welcoming to Blind and Low-Vision Customers
- operations7108
- Oct 2
- 2 min read
Updated: 16 minutes ago
You don’t need a major renovation or expensive technology to make your business more accessible. Most improvements are simple adjustments to how you communicate, organize your space, or train your staff. When people with vision loss feel welcome, they become loyal customers — and they tell others.
Here are 10 straightforward ways to make your space more blind-friendly.
1. Greet People Verbally — Don’t Just Nod or Gesture
If someone walks in and you’re not sure whether they can see you, offer a friendly “Hello, welcome in — let me know if you’d like assistance.” A spoken greeting goes farther than a smile or wave.
2. Offer Assistance — But Ask First
Never grab someone’s arm or assume they need help. Instead say, “Would you like a hand finding something or are you okay on your own?” It gives choice rather than taking over.
3. Keep Aisles and Walkways Clear
Boxes, displays, or chairs pushed into pathways are hazards. Maintain consistent layouts and avoid moving things around without reason. Consistency is just as important as cleanliness.
4. Use High-Contrast Signage and Large Print
Labels and signs should be bold, uncluttered, and easy to see from a distance. Matte backgrounds and dark text work better than decorative fonts or shiny surfaces.
5. Read Menus, Prices, or Labels When Asked — Patiently
If someone asks for help reading information, don’t rush. Offer to describe options: “We have blueberry, banana, or bran muffins — would you like me to read the full list?”
6. Provide Digital or Accessible Alternatives
If your menu or service list is online, make sure it’s screen-reader friendly. Even a simple text-based PDF or webpage is better than an image-only file.
7. Announce Visual Actions Out Loud
If you’re pointing, leading, or handing over something, use directional words: “I’m placing the machine in your right hand,” or “The counter is just ahead to your left.”
8. Offer a Clear Tap or Touch Payment Option
Touchscreens with unlabeled buttons can be frustrating. If possible, provide a physical keypad or describe touch options clearly.
9. Never Pet or Distract a Guide Dog
Guide dogs are working. Speak to the person — not the dog — unless they tell you otherwise. Even a well-meaning “Who’s a good boy?” can interrupt concentration.
10. Train Staff — Even in Short Bursts
Accessibility doesn’t stick unless everyone understands why it matters. A 15-minute staff briefing on how to interact respectfully can transform your customer experience.
Being Accessible Is Just Good Business
People with vision loss shop, travel, dine out, and invest in services — just like anyone else. When a business treats accessibility as part of customer service rather than as a special request, it stands out for the right reasons.
RESOURCE TIP FOR BUSINESSES:
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